As a world-renowned successful enterprise, the experience and enlightenment that Dell has brought to the world cannot be ignored. The following is the secret of success of Dell, a world celebrity, which I compiled for you, for your reference only. Let's have a look.
Dell founder and CEO: michael dell
Dale, whose full name is michael dell, was born in Houston. 1965. Dell was founded in 1987. Dell entered the world's top 500 list with 1992, and Dell became the youngest CEO. Dell is currently ranked 48th in Fortune 500 and154th in Fortune 500. Since 1995, Dell has been rated as "the most admired company" by Fortune magazine, and ranked 10 in 2006.
The entrepreneurial story of Dell's middle school period
That was 10 years ago. Dale is still a poor student, and he also uses holiday jobs to make money like ordinary middle school students. On his first business trip, he sold the newspaper to the newspaper office. He found a trick: ordering newspapers from a newly moved or newly married couple is the easiest way to make a deal. So, he went to the household registration office and other departments to collect this information, and then sent the newspaper directly to such people, so the order came in like a snowflake. In the first year, Dell's revenue was $654.38+$800,000. Once the teacher asked him to hand in his homework, and he handed in the tax bill. The teacher found that Dale earned more than himself. This inspired Dell's "business mind" and "management consciousness".
Dell's computer entrepreneurial story when he was in college.
1984, Dell drove the white car he bought while working in a primary and secondary school to go to college, but at this time his enthusiasm for installing computers exceeded that of going to school. After class, the door of his dormitory is always full of people who come to buy the computer he installed. Because of his rich computer knowledge and professionalism, the computer he assembled is of good quality, but the more important reason is that it is cheap. The same computer, IBM sold 2000 dollars at that time, and he only sold 700 dollars. Because two-thirds of the final price of IBM computers was earned by middlemen and agents. These middlemen and agents don't specialize in computers, they pay more attention to cars and home appliances, and have no time to improve quality.
Dell was inspired by "direct selling" to make money. So I registered "Dell Computer Company" in my freshman year, and devoted myself to producing (installing) and selling computers.
At this point, he naturally forgot his homework and his grades plummeted. My parents heard about it and rushed to school, only to find that his room was full of computers and parts. The parents lost their temper when they saw that their son was almost "destroyed" by the computer.
Dell advised, "don't be angry. Your son is competing with IBM. You can't fight without it! " But this did not stop parents from shaking their heads.
When registering the company, Dell had a clear design of the company's development ideas and was full of confidence in the future.
Sure enough, he did $80,000 in business in the first month. Since then, it has been out of control 15 years, with an annual growth rate of over 90%, creating an unprecedented high-speed and sustainable development for any enterprise. Today, its annual turnover has reached $654.38+08 billion, making it a world-famous multinational company and one of the world's top 500 enterprises, on an equal footing with computer giants such as IBM, Compaq and Hewlett-Packard.
Dell has changed the business model of global enterprises.
Dell's only successful marketing strategy is to fully implement the direct selling method of getting rid of middlemen and become a businessman who only engages in assembly and does not produce parts. The fundamental trick is to take the interests of the original middlemen for yourself.
Dell's three principles: first, the minimum inventory is to reduce costs; Second, it can reduce costs without looking for middlemen; Third, make products and services close to customers. As a result, a new operation mode has emerged, that is, a virtual integration mode different from outsourcing: a production mode that only directly grasps supplier information, determines standards, coordinates supplier relations, creates maximum value for customers, and puts into production after receiving orders. To this end, Dell is determined to let employees spend 40% of their time with customers.
The story of Dell's failure
Dell's famous saying: when you develop fastest and best, development is the biggest weakness. His words are very profound.
The first lesson is that there is too much inventory. This made its 256K chip unattended overnight, and Dell suffered heavy losses. Now its inventory turnover is less than 1 1 day.
The second lesson is technology for technology's sake. This is a successful design, that is, the perfect product "Olympics" integrating computers, servers and workstations will be brought to the market, but no one cares. Dell painfully realized that the perfection of technology is not the goal, but the usefulness to users is the goal. Only the technology that customers need is good technology. In addition, product technology innovation must be gradual, and it is risky to solve problems in a package.
Dell believes that the biggest challenge he faces is the lack of managers. This sentence hit the heart of all enterprises.
Content expansion:
Dell is a Fortune 500 company headquartered in Landrock, Texas, founded by michael dell in 1984. Dell is famous for producing, designing and selling home and office computers, but it is also involved in the high-end computer market, producing and selling servers, data storage devices, network devices and so on.
Dell 1992 entered the Fortune 500, and Dell became the youngest CEO. Dell ranks 48th in the Fortune 500. Since 1995, Dell has been rated as "the most admired company" by Fortune magazine. In 2006, 1 ranking 10, and in 2006 1 1 rose to sixth place.
On October 20 18, 18 10, Dell may reach a reverse merger with VMware, a cloud computing company controlled by Dell, and go public. 2018 July 19, the Fortune Global 500 list was released, and Dell ranked 93rd. In February of 20 18, it became one of the top 500 world brands in 20 18. From 20 19 to 10, Interbrand ranked 63rd in the list of top global brands 100.
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