1. Loss of an important publicity platform.
Whether you still use Weibo personally or not, it is still the most important social media product in the mobile Internet, with a huge amount of activity and traffic. The monthly activity of mobile users accounts for 9%, and the daily active users peak at 154 million. Brand is the fundamental purpose for enterprises to open Weibo. No matter brand image, brand communication and brand marketing, Weibo is an important brand tool. Weibo's core word for brand is traffic. We should know that in the new media environment, advertising is perceptible, computable and applicable. There is a famous saying in the advertising industry: "I know that half of my advertisements are wasted, but I don't know which half", which is really the blessing of "big data". In fact, traffic is brand data. The role that brand data can play can not only verify the effect of an advertisement, whether a copy is attractive or not, whether an event planning is popular or not, but also extend to the process of production, sales and service.
2. There is one less channel to check and understand the opponent.
If the law of conservation of energy is applied, we give up the position in Weibo, which means that we give more traffic, exposure and opportunities to our competitors. If we operate well, it means that we get more brand opportunities than our competitors. This truth is not just a platform in Weibo. Enterprises' self-media brand promotion should collect many development platforms with traffic attributes on the Internet, select some of them according to the enterprise's attributes and operational capabilities, form the enterprise's self-media matrix, and formulate operational strategies in a matrix. Rival enterprises use it, but this enterprise doesn't, which is equivalent to a difference.
Fifty-six ethnic groups in China are one family; National unity is conducive to national development, to people's unity, and to enhancing the