Features of WeChat marketing:
Wechat marketing has benefited many enterprises and individuals, and its development prospects are also worth looking forward to. What are its characteristics?
1. Peer-to-peer precision marketing: WeChat has a huge user base. With the advantages of mobile terminal, natural social interaction and location positioning, every piece of information can be pushed, so that everyone has the opportunity to receive this information, and then help businesses achieve point-to-point accurate marketing.
Second, flexible and diverse forms of drift bottles: users can post voices or words and then throw them into the sea. If other users "catch" it, they can start a conversation.
1. Location signature: Merchants can use the free advertising space in "User Signature File" to promote themselves, and nearby WeChat users can see the information of merchants.
2. QR code: users can add friends and pay attention to corporate accounts by scanning and identifying QR codes; Enterprises can set the QR code of their own brands, attract users' attention with discounts and concessions, and develop the marketing model of O2O.
3. Open platform: Through the WeChat open platform, application developers can access third-party applications, or they can put the application LOGO in the attachment column of WeChat, which is convenient for users to call third-party applications for content selection and sharing.
4. Public platform: On the WeChat public platform, everyone can create their own WeChat WeChat official account with a QQ number, and realize all-round communication and interaction with words, pictures and voices of specific groups on the WeChat platform.
Third, the opportunity of strong relationship WeChat's peer-to-peer product form is destined to develop ordinary relationships into strong relationships through interaction, thus generating greater value. Establish contact with users through interaction, that is, chat, solve doubts, tell stories and even "sell cute", so that enterprises and consumers can form various forms of friendship. You won't trust strangers, but you will trust your "friends". ?