Developing from a popular account to multiple matrix numbers with different positioning seems to be the only way to enhance influence.

Judging from the recent issues of "Tik Tok Daren Fans Growth List", many accounts use a big one and a small one. Through guest appearances, comments and other ways, fans can communicate with each other, give full play to the matrix effect, and rapidly increase the number of people in a short time. After studying eight published lists, I observed four common Tik Tok matrix games.

1. Independent Tik Tok guest appearances.

This is probably the most common way to play.

Take Tik Tok's "Fairy Yeast" as an example: this account has increased by more than 800,000 a month, and now the number of fans is 13577000. It is designed as a "fairy who receives calls from the three realms", with exquisite curly hair, a long dress with retro palace style and various gorgeous hats.

In the video of "Fairy Yeast", there are often other accounts under the same name, such as the vampire count "Cat Tongue" who answers questions with books, and the queen "Duan Liyang and the mirror" who talks to the mirror every day. ...

These accounts all have similar magical styles and settings. Through this irregular guest appearance, they tell the story of their plastic sisters. In the process of interaction, the account with a large fan base "Fairy Yeast" will guide the other two accounts, thus forming a content matrix.

Another example is Wanjiajia's Tik Tok account, such as "Car Goddess", "Car Detective" and "Car Girl at Home". Although there are no guest appearances between accounts, they are connected with other accounts in the copywriting for diversion.

2. Create a series of accounts with the same painting style.

In addition to guest help between different accounts, it is also a way to create a series of accounts with the same style.

Typical is Hong Wen music. According to observation, the Tik Tok number * *18 of Hong Wen music has the same painting style, dark background and the same paragraphs. Different people sing different styles of songs, but all account names are marked "(Hong Wen Music)".

In addition to their diverse talents, they also have an official account "Hong Wen Music", which currently has 5.575 million fans. Many videos are a 4-grid, in which four Tik Tok talents with different styles sing the same song, and they are spliced together through editing, showing different singing methods of the same song.

Such matrix operation can greatly enhance the brand's exposure on the platform, and the company's brand can brush the presence in each of its Tik Tok accounts.

Because the singers of Hong Wen Music have different styles, but their presentation methods are the same, users may find other accounts according to the map after brushing a video, or search for similar names, or leave messages from other singers in the comment area.

3. The family has formed its own matrix, or shaped the family.

Family members may be the most natural matrix.

"Julia Natalia" and "Alex Joe's brother" of Tik Tok are a pair of foreign brothers and sisters. In February this year, Julia began to focus on shooting sand sculptures of foreign brothers and sisters. These two foreigners speak nonstandard Mandarin and perform clips of their life in China in front of the camera.

In the last two weeks, "Alex Joe's younger brother" rose by 1.48 million yuan. One of the videos that broke the news was also shot with Joe, telling that he hit a watermelon on his sister's face in order to fight mosquitoes.

Similar to The Matrix, Tik Tok's "Zhu Xiaohan" has 24.495 million fans at present, and the video content is set as a family scene, which often focuses on various funny stories between father and daughter. However, unlike Julia Natalia and Alex Joe's younger brother, Zhu Xiaohan has a more prominent label and personal consciousness.

Murong, the founder of MCN, Xindong Media, said: "The labels we put on our daughter Han Xiao are single, foodie and stupid; Dad Da Chun's label is love, kindness, hard work and love to bully his daughter; Mom is the role introduced later, usually in the form of voice-over. The positioning is tough, overbearing and the real head of the family. "

I observed that in every video copy of "Zhu Xiaohan", there will be another account, "the car that Lao Zhang said". The video mainly tells the story of the stupid daughter Zhu Xiaohan and her father learning to drive.

Although these two narratives are both about the story between father and daughter, they have different perspectives. The former is the daughter's perspective and the latter is the father's perspective. From time to time, "the old man talks about cars" will appear in the comment area of "Zhu Xiaohan" to attract netizens to interact.

4. From an explosive IP to subdivided content.

After a Tik Tok becomes popular, especially for accounts with strong personal attributes, many accounts will try to establish related matrix accounts with more subdivided content, and create momentum for the matrix by means of @ trumpet in the signature area or comment area.

"Pomelo cici sauce", "Did you eat grapefruit" and "Did you buy grapefruit" are typical examples. They come from the same IP, but the account types are completely different.

"Pomelo cici sauce" is a dramatic account. Grapefruit will tear green tea by hand in the video to vent for girlfriends and show its domineering side. "Did you eat grapefruit" means that she went to various places to eat delicious food, and "Did you buy grapefruit" is an online account for planting grass and recommending various beauty products.

As a personal IP, grapefruit has its own vertical segmentation field for each account. At the same time, only the matrix account is left in Tik Tok's attention, and the trumpet will be marked with "Pay attention to medium and large size" in the personal introduction area.

Second, the operation of Tik Tok is becoming more and more sophisticated. Is the matrix the only way?

Of course, the above four are just the common ones I have observed so far. With the gradual refinement of Tik Tok account operation, there are more and more ways to play matrix numbers.

For matrix accounts, many people will use four methods to conduct diversion:

The guests co-produced the video;

Comment area interaction or @ each other;

Only matrix accounts are involved;

Indicate it in your personal introduction.

The matrix operation methodology of different platforms is also * * *. Sha Xiao Pi, founder of Visual Sense, said: "There are generally two considerations in making a matrix, expanding user coverage and increasing income."

At present, many Tik Tok talents have formed a fixed video style, from color matching, cover to opening words, and some talents have fixed their own release time and formed a potential agreement with fans. However, due to the limitations of the development of a single account, it is often necessary to broaden the categories to obtain more users, so matrix operation has become the choice of many people.

Many Tik Tok experts said in an interview that in order to get high exposure and high traffic, we must first have high-quality content, and secondly pay attention to fan preferences and platform trends.

Because of my experience and team in opening/exploding accounts, I also have the inherent advantage of quickly establishing another or several new accounts.