Yao Ming himself made a false statement.

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Yao Ming, who has been recovering from illness, has recently solemnly declared that he is responding to the phenomenon that more and more people in China use the word "Yao Ming" to make fake sports products.

Many "Yao Ming" flooded into the business sea.

The proliferation of "shanzhai edition" is nothing new, and Yao Ming, whose popularity has greatly increased, has unfortunately become the target of public criticism. Basketball, sports shoes, clothing and other products with the words "Yao Ming Generation", "Yao Ming Family", "Yao Ming Zheng Da", "Yao Ming Family" and "Yao Yao" or similar patterns are constantly appearing in the market. In addition, some people set up companies at home and abroad under the enterprise name of Yao Ming, such as Yao Ming Enterprise Co., Ltd., Yao Ming Group Co., Ltd. and Yao Ming Sporting Goods (International) Co., Ltd.

In fact, these products and companies with the words "Yao Ming" have nothing to do with Yao Ming himself. However, they not only do business openly, but also advertise in CCTV and other media in a big way, and some even openly mark words that are easy to mislead consumers, such as "Yao Ming authorized".

Really? I warned about counterfeiting

Faced with so many fake versions of Yao Ming in the domestic market, People's Daily issued a solemn statement in Yao Ming, USA, clearly stating that "I have never authorized any other sportswear and footwear enterprises except Reebok to use personal portraits for commercial promotion."

Yao Ming also specially reminded unscrupulous merchants: "I will take legal measures to investigate the unauthorized use of my name, portrait, signature and various signs related to me." At the same time, he also reminded consumers: "When purchasing the above products or participating in similar business activities, we should be highly vigilant to avoid unnecessary losses or being investigated for legal responsibility."

Wen Zhong

The trademark "Yao Ming" has long been registered by people.

As early as May 2004, at 14 China International Sports Expo, there was a sneaker known as "Yao Ming Generation" that was publicly sold. Shanghai Shark Sporting Goods Company is the owner of "Yao Ming Generation" and is closely related to Shanghai Oriental Shark Basketball Club. Doesn't this constitute infringement?

Ni Xinyu, the general manager of the company, once revealed in an interview with Liberation Daily that he was actually the legal holder of the trademark "Yao Ming". It turns out that after Yao Ming made his mark in the NBA in 2003, Yao Ming's parents successfully registered dozens of "Yao Ming" products in the industrial and commercial department to protect their son's interests, but the sports shoes and clothes were registered 200 1 in advance by Shanghai Shark Sporting Goods Company. Is this a cybersquatting? Xing Dongsheng, an expert in trademark registration at Shanghai Administration for Industry and Commerce, said as early as 2004 that it is not necessary to be called "Yao Ming" to register a "Yao Ming" trademark. It is reported that Yao Ming's agent once questioned the "Yao Ming Generation", but he did not produce strong evidence at that time.

Wen Zhong

Just use two Chinese characters "Yao Ming"

Chen Xianbao, the sales manager of Yao Ming Zheng Da Company, once said in an interview with Oriental Entrepreneur: "We only use the Chinese character' Yao Ming', not including his portrait. In various stores, we posted our own posters, not Yao Ming's portrait, so we didn't infringe on his portrait rights. Although we have no cooperation with Yao Ming, we have an agreement with chinese basketball association to jointly develop the brand of Yao Ming Zheng Da. "

However, Xiao Hongan, director of the development department of chinese basketball association, denied Zheng Da Group's statement: "They said that if there is an agreement, let them take it out!"

Wen Zhong

Boss Yao has made another move.

Brands such as Yao Ming Generation have borrowed money from Yao Ming for many years. Why is Yao Mingren still angry? Behind this, it not only involves the complicated distribution of interests, but also shows Yao Ming's tough attitude after his transformation into boss Yao.

Shanghai Shark Sporting Goods Co., Ltd., which registered the trademark of "Yao Ming", declared in the investment promotion that "under the macro guidance of Shanghai Oriental Basketball Club, with the Oriental Basketball Team as the leading image, it is specialized in developing sports and leisure shoes, balls and sports equipment of' Yao Ming Generation' and other brands." In the product promotion, it is also specially publicized that "Yao Ming generation sports and leisure shoes are the designated sports equipment of Shanghai Oriental Basketball Club Youth Team." So before that, although they played the edge ball, Yao Ming could only bear it helplessly.

However, in July 2009, Yao Ming acquired the equity of the Shanghai Men's Basketball Team, and the original "Oriental Shark Club" changed hands. Yao, who values his own brand, now has more rights in business. Unlike many athletes, the signing brand is not decided by the agent, but by Yao Ming. If he doesn't like something, he will simply refuse it. The media reported that he rejected Toyota's advertising endorsement in Japan. Therefore, under the brand of "Yao Ming ××", Yao Ming has taken active measures to deal with these problems.

Li Ning, who is also successful in business, is not as famous as Yao Ming now, but he made the brand "Li Ning" a household name, so Tong, the former basketball director of China, once said, "Yao Ming has no own sports brand. Maybe one day. " And before building a real "Yao Ming" brand, of course, we can't let these "fake Yao Ming" smash the brand of Yao Ming first.