For a person who disdains ordinary things, no matter how magnificent his ideal is, it can only be a colorful soap bubble. If you want to achieve your great ambitions, you must be down-to-earth and focus on small things.

In July 1962, in a small town called Bentonville in the northwest United States, an ordinary store called Wal-Mart opened. The owner was Walton, a 44-year-old retired man. Today, more than 30 years later, Wal-Mart has become the world's largest commercial chain group. In the 2004 and 2005 Fortune 500 rankings, Wal-Mart's sales ranked first. Wal-Mart has created a business miracle.

When you walk into a Wal-Mart chain store for the first time, you will first be shocked by its huge area, and then impressed by its cheap prices. For the same product, Wal-Mart's price is at least 5% cheaper than other stores, but the most impressive thing is the smile of every salesperson, so friendly and natural. Let people enjoy the inner satisfaction of a consumer every time they go shopping in a Wal-Mart store.

In fact, one of Wal-Mart's business objectives is "affordable prices every day." Boss Walton often warns his employees: "We value the value of every dollar. Our existence is to provide value to customers, which means that in addition to providing quality services, we must also save money for them. Whenever we save money for customers When you spend one dollar, you will be one step ahead of the competition."

In order not to waste a dollar foolishly, Walton set an example. He was never one to show off, and always drove the oldest-fashioned passenger and cargo vehicle when he went on patrol. When he needed to stay in a hotel, he always stayed in the same hotel as other managers and never asked for a luxury suite.

In order to win the value of this dollar, Wal-Mart implemented a global sourcing strategy, "buy low, purchase in large quantities, and sell low." Everywhere John Rui, Purchasing Director of Walmart China, visits various stores, carefully compares prices, and selects suitable products.

Price and service are the two wheels for Wal-Mart to win the competition. Rui John, who has been working in China for 5 years, said: "Did you know that we have a smile training? You must show 8 teeth to be qualified. You try it, you can only open your mouth to the extent of showing 8 teeth. Only a smile can show the most perfect expression." This reminds people of the impression they had when they first met Wal-Mart. It turns out that the salesperson's smile has such strict rules. Doing business naturally requires maximizing profits, and achieving the goal of maximizing starts with minimizing specific actions. Saving one dollar in business and showing eight teeth in a smile. Only by grasping every little thing like this can an enterprise build a ladder to success.

In fact, many, many successes are not magical, but some people do not insist on doing it because they are small, because they never always think about big problems and ignore small things.

Harvey McKay was the owner of an envelope company. Once, he went to visit a customer. The manager looked at him and said, Mr. McKay, you don't want to come. It is absolutely impossible for our company to place an envelope order with you. Because the boss of our company has been a close friend of another envelope company for 25 years, and you don’t need to come visit me again, because 43 bosses of envelope companies have visited me for 3 years, so I suggest you not to waste your time.

Mr. McKay did not give up his efforts because of this. He began to pay attention to everything that happened in this company, even the trivial things. One time he discovered that the son of the company's purchasing manager liked to play ice hockey. He also found out that the idol his son admired was the world's greatest retired basketball star in Los Angeles. Later he found out that the manager's son had a car accident and was in the hospital. . At this time, McKay felt that an opportunity had come. He bought a baseball bat and asked the star to sign it and give it to the man's son.

He came to the hospital, and the man's son asked him who you were. He said I am McKay and I will give you a gift. Why did you give me a gift? Because I know you like baseball, and you also admire this star, this is a hockey stick signed by him personally. The child was so excited that his feet no longer hurt and he wanted to get out of bed.

As a result, his father came to the hospital and found that his son was very excited and his whole person had changed. He was not as downcast and expressionless as before. He asked his son what was going on, and he said that a man named McKay had just given me a baseball bat and signed it by the star.

As you can imagine, the purchasing manager signed an order worth tens of thousands of dollars with McKay.

Envelopes are cheap items, yet he placed such a large order. Obviously, there are different ways to succeed, and there are different mindsets. As long as you pay attention to the little things around you, you will definitely find a breakthrough to solve the problem. There are no products in the world that cannot be sold, there are only people who fail to sell them because they do not pay attention to details. Be more careful, think more about others, and success will be closer to you.

Shelby’s great achievement in the sales industry lies in his meticulous service, but also in his having a correct concept and method of providing the best service. He once quoted Churchill as saying: "If there is no wind to push the ship, then we will row."

After serving in the Marine Corps for three years, Shelby has been engaged in sales. Initially, as a newbie, he worked hard and enthusiastically.

Shelby recalled: "When I started selling typewriters at IBM, I put a sticker on my car windshield that said, 'Finding customers and soliciting orders is everything to me. . 'At that time, I usually drove more than 40 miles every day to reach the sales area I was responsible for. You must be strict with yourself and you need to find more customers to solicit orders. If you persist in this way, you will have a good sales pitch. There is no problem in achieving a 10% success rate.”

Shelby believes that what is really important is to understand the fact that human beings are very sensitive and have the same nature. Everyone has a desire to be respected. Materialistic self-expansion is not inconsistent with caring for others. You want your customers to feel that you care about them more than you care about yourself, and love them more than you love yourself. Try to integrate into other people's lives and see things from their perspective, that's enough. As Shelby said:

“I take great pride in the sales business. I like to get out in front of my customers and understand their needs and wants. I work with colleagues across the country. Keeping in touch with customers is what I love and I will continue to do so as long as I continue to be in charge of sales." Shelby emphasizes the word "details" and it is that sense of pride that makes it so. He strives for perfection in his work. When it comes to striving for perfection, it’s something to relate to Shelby’s customers. The last thing Shelby can afford is customer dissatisfaction, because what he sells is not just hardware, but more importantly, meticulous service.

When Scherby was young, he was selling electronic typewriters, but what he was selling was not just the machine itself; instead, what he was selling to customers was the use of the machine. Shelby believes that no matter what product a salesman is selling, if he combines the advantages of the product with the benefits it can bring to customers when selling the product, he is actually providing customers with real details. Meticulous service. As Shelby said:

“It is the emphasis on service that gives our company a real advantage. I think this is very important for any company. Only by producing the right products and serving customers Providing the best service is the guarantee for the success of any company."

Whether you are currently engaged in sales or want to engage in it, I believe many people envy those successful salesmen. They have a dazzling vantage point with endless opportunities. However, successful salesmen are just like athletes who win gold medals. No matter how qualified they are, no one can become an outstanding salesman without the correct training and the purpose of providing meticulous service to customers.