Open Douyin app, enter my "Product Showcase" interface, click "Commission Income", and select "Settlement Management" to withdraw cash. This withdrawal method can be used when your window products add selected alliance products (including products from Douyin Store, JD.com and NetEase Kaola Store).
Tutorial on earning commissions by selling goods on Douyin short videos
1. First register a Douyin account on Douyin. If the conditions are met, the showcase function will be opened for you.
2. After opening the showcase, you can post a video and put a link to the product you want to sell in the video (this link usually comes from the Taobao Alliance).
3. Douyin uses its recommendation algorithm to help you recommend and distribute this video with a shopping cart (Dou+, also called Doujiang, is to spend money to let Douyin give you traffic, similar to Taobao Express ).
4. Interested users pay to purchase the product after watching the video.
5. The products are shipped by merchants. You can get different proportions of commissions from each order, and Douyin will also take a 6% commission.
In other words, the advantage of this gameplay is that you don’t have to worry about after-sales and logistics. You only need to make your account videos continue to issue orders and continue to receive commissions.
If the commission you can get for a product is 20 yuan, and a viral video can bring you 10,000 orders (not counting returns), then your profit for this video is 20 yuan. Thousands!
How to “grow an account”
Keeping an account is to quickly cultivate a new account into an account that can continue to be recommended by the system, thereby attracting a large number of fans and becoming a traffic position. An important prerequisite for an account to be recommended is that it has a corresponding account weight. The higher the weight, the higher the probability of receiving traffic support.
There are many ways to improve account weight. The most fundamental method is to simulate the usage habits of normal accounts and maintain strong creative capabilities and high update frequency on this basis.
In addition to making your own videos, you should also watch other people’s videos, follow other people’s accounts, like and comment on other videos, and actively participate in platform activities. Generally speaking, the account maintenance period is three days to one week. During this period, we need to improve the account information, watch the videos recommended by the system, follow other accounts in the field, and accumulate creativity for the next content creation.
Content operation
1. Choose a suitable vertical field
Choose a field and give an overall positioning to the content of the short video, but try to choose one It is not a niche field, and be careful not to span multiple fields, so as not to affect the promotion effect of the video.
2. Video form and content style
①Video form
a. Real person appearance
This is the most mainstream one at present In the form of short videos, this kind of short video has a sense of reality. When combined with music, special effects, plot and other elements, it can present a good visual effect. The form of real people traveling abroad gives users a basic immersive experience.
b. Picture scrolling
That is, pictures or photos are made into videos in the form of dynamic scrolling. The reason why it can attract users is that such videos mostly show a progressive process. , can bring a sense of expectation to users.
c. Subtitle jumping
That is, designing colorful text, and then continuously popping up from different directions, or matching it with real people, and turning the words of the characters into subtitles and placing them in the video.
②Content style
a. Contrast type
The typical gameplay is to quickly change clothes, such as Douyin user "Ah Chun", who in the first half of his video In the middle of the paragraph, there are male images, and in the second half, they change to female images, thereby forming a strong visual contrast and attracting fans' attention.
b. Funny videos
Douyin is a platform with strong entertainment attributes. The traffic flow of funny videos is very obvious, and the grasp of humor is the key to the success or failure of such videos. .
c. Golden Sentences
Emotional golden sentences are easy to move people's hearts, and inspirational golden sentences make people excited. What made "Winter Swimming Monster Pigeon" popular all over the Internet is his golden sentence "We Don’t be afraid of any difficulties you encounter, face it with a smile, Oli is here!”
d. Interpretation category
That is, professional interpretation combined with a fixed “personality”, The basic form of imparting knowledge in a certain professional field to users is "live action + dynamic subtitles", and the knowledge points imparted should be refreshing or even subversive of cognition.
3. Choose the theme of the video content
A little tip for choosing a theme is to track the hot spots on the Douyin platform. Another effective way is to observe competing products, especially the themes chosen by leading competitors, and classify them, then conduct imitation tests, and finally determine your own theme.
4. Structuring the script of the video content
Script structuring refers to creating and accumulating multiple content templates, and then filling and optimizing them according to hot spots and topics; script structuring This is the prerequisite to ensure high-frequency updates of videos. Part of the content source comes from the professional knowledge you have accumulated in your field, and the other part comes from other content sources related to the field, such as Zhihu, WeChat public accounts, etc.
5. Account Drainage
①Signature file Drainage
Guide fans to add WeChat ID through short and benefit-oriented copywriting, and the benefits given to users are generally discounts Welfare or content products that meet immediate needs.
②Background wall diversion
The basic logic is consistent with the signature file diversion, and the presentation format is an image with guiding text and link entrance.
③Direct traffic to the private message area
Guide fans to send private messages to the account through signature files, background walls, etc., and then divert and convert them through private messages.
④Video content diversion
Generally, after the core content is displayed, an action instruction is left at the end, and subtitles are used to guide fans to find the WeChat account.
⑤The comment area attracts traffic
Guide users to watch comments by setting up suspense, asking questions, etc., and then guide fans to add WeChat by pinning their own comments.
⑥Drain traffic in the lower left corner of the video area
The video of the account "Fandeng Reading" will place the traffic drainage content in this position. After the user clicks, it will jump to other pages, which will Display specific guidance copy and WeChat ID.