Leading the trend? Strength leads the fifth generation Tucson L to clear the way for thousands of runners.
In this Beijing semi-Marseille event, Beijing Hyundai's fifth-generation Tucson L is the leader of this year's cutting-edge events. As the latest product of Beijing Hyundai, the fifth-generation Tucson L is undoubtedly the most beautiful scenery on the Beijing Half Horse Circuit this year. At the same time, its abundant power and stable performance also performed well, successfully completing the task of leading the way for athletes and timing the track. As a member of this "runner", its charm is also consistent with the marathon spirit advocated in this competition.
The fifth-generation Tucson L is built on the i-GMP platform, and its appearance adopts the design concept of "nastic Movement". The waistline and the front air intake grille are parameterized diamond-shaped design elements, which are very dynamic. They echo the eagle-wing headlights and eagle-claw penetrating taillights made of eagles, express the temperament of freedom, sports and fashion trends, and run with the marathon.
At the same time, the fifth-generation Tucson L adopts 1.5T GDi high-power engine with the maximum power of 147kW, and adopts the CVVD technology pioneered by Hyundai Motor in the world, which can maximize the powertrain efficiency and driving performance, and also conforms to the characteristics of marathon.
"Empowering with innovative technology and building a smart marathon" is one of the slogans of Beijing Half Horse this time. The fifth-generation Tucson L is equipped with Baidu 3.0 intelligent network platform, which integrates rich and practical functions such as natural speech recognition, has unique BLE Bluetooth button configuration at the same level, and has as many as 23 ADAS configurations, which can realize L2+ automatic driving level, making it the strongest at the same level.
Beijing Half Horse &; Excellent CP of Beijing Modern Marathon
Beijing Half Horse and Beijing International Long-distance Running Festival is one of the oldest long-distance running sports in China, and its 65-year history can be described as a "Beijing business card" to witness the development of the capital city. Now, under the historical background of welcoming the Beijing 2022 Winter Olympics, Beijing Half Horse has been certified as an IAAF brand event and has officially become an event with wide international influence. As a brand that has served the Beijing Marathon for nine consecutive years, Beijing Hyundai has formed a certain influence in the field of marathon, and Beijing Hyundai's compass has always been one of the symbols of Beijing's marathon, so Beijing Half Horse and Beijing Hyundai have formed a new "CP" in a brand-new historical environment, which is undoubtedly a strong alliance with similar interests. Beijing Hyundai has cooperated with Beijing Marathon and Beijing Half Horse successively, which also reflects the deep trust of Beijing sports circles in Beijing Hyundai brand and products.
In addition, the development of marathon is not only a sports event, but also represents a trend of pursuing health. This is also highly consistent with Beijing Hyundai's brand connotation of youth, passion and vitality, and its efforts to build a healthy and upward lifestyle. When Beijing Half Horse, a traditional sports event, joined hands with Beijing Hyundai, their scientific, healthy and positive ideas echoed the background of calling for national fitness and welcoming the Beijing Winter Olympics.
The collision between automobile and sports: a new action under the strategy of "brand attack"
After the changes of the times, the environment of the automobile market has been greatly improved, and the growing post-80s and post-90s consumers have gradually become the main force of automobile consumption. The concept of "brand attack" in Beijing Hyundai was put forward under this historical background. "Love sports, yearn for trends and live a healthy life" is one of the labels of these young people. Therefore, under the strategy of "brand attack", Beijing Hyundai attaches great importance to "sports marketing" with sports activities as the carrier to stimulate the upward vitality of the brand, thus narrowing the distance with mainstream young consumers and gradually realizing brand rejuvenation.
The cooperation of Beijing Half Horse is just a microcosm of Beijing Hyundai's deep-rooted sports marketing. In the future, Beijing Hyundai will adhere to the strategic goal of "brand attack", continue to actively explore sports marketing, meet more young people in sports and show more vigorous brand charm.
With the coming of Beijing 2022 Winter Olympics, Beijing Hyundai has successfully completed the task of escorting thousands of athletes with a professional attitude and serious and responsible principles, and once again displayed a brand-new and upward brand image on the stage of Beijing Half Horse. In the future, on the road of brand attack, Beijing Hyundai will gain more consumers' recognition and favor in the new market environment, and then write the legend of the new era.