Our mission is to innovate and develop independent brands, revitalize the national automobile industry and become a world-class automobile manufacturer.

Our spirit-the spirit of the new Red Army.

Our core values-corporate interests are above everything else; Quality is the foundation of survival and development.

Our core concepts-systematic thinking, team learning, coordination and balance, and pursuit of Excellence.

Our core competitiveness-organizational learning and institutional innovation

Our System Innovation Model ——JAC Building

Our long-term line-take the road of quality and efficiency, build a harmonious and cooperative system and create a learning organization.