Since 20 15, Tencent public welfare platform has launched the largest national public welfare festival 99 public welfare day in China in the first week of September every year. The number of donations on 2002199 Public Welfare Day increased from the initial 2.05 million to 68.7 million, covering various public welfare issues such as poverty alleviation and disaster relief, disease relief, education, ecological environmental protection and cultural protection. It has become a national public welfare action day with the largest number of participants, the widest influence and the most diverse scenes in China.

On 20 18 99 public welfare day, the "Little Red Flower" public welfare symbol was launched to record every good thing of hundreds of millions of people on Tencent's public welfare platform. During the 2002199 Public Welfare Day, users obtained more than 90 million public welfare red flowers through various public welfare behaviors such as donation, donation steps, public welfare answering questions, donation of reading time, meeting time and donation points.

Little Red Flower, a symbol bearing the childhood memories of Chinese people, has not only gradually become a public welfare symbol of "doing good deeds together", but also upgraded to Tencent's public welfare "Little Red Flower Open System", becoming a link connecting charitable organizations, caring enterprises, donors and recipients, so that love can continue.

The significance of Tencent's public welfare

1. Tencent Foundation, as the foundation initiated by the largest Internet enterprise in China, actively explores the combination of core advantages of enterprises to build public welfare undertakings and give back to society.

2. Open the platform for the village. Weicun is an open platform to discover the value of rural areas with mobile Internet. It uses the power of mobile network to connect emotion, information and wealth for the countryside in the mode of "Internet plus countryside".

3. Tencent's three-dimensional disaster relief. Since the snowstorm in South China in 2008, Tencent Foundation has gradually established a three-dimensional disaster relief mechanism integrating Tencent platform resources, and launched actions from three aspects: disaster assessment, disaster first-line rescue and logistics support for disaster relief teams.

From 4.20 14 to 20 15, disaster relief projects such as Lushan post-disaster reconstruction in Sichuan, Ludian emergency rescue in Yunnan, rammasun post-disaster reconstruction in Hainan and Nepalese emergency rescue were launched one after another.

Reference to the above content: Baidu Encyclopedia-Tencent Public Welfare